Our logomark should always be depicted using our official colours, and using a colour combination that ensures optimal contrast. This means that when using one of our dark colours as background, light colours should be used for the logomark — and vice-versa.
When applying colours to any of your design elements, you want to ensure that there is sufficient contrast for the logomark in our logo to be clearly seen, and for the logotype to be legible. This is specially important if targeting audiences that may have visual issues.
The contrast ratio between 2 colours is measured on a scale from 1 (no contrast at all) to 21 (maximum contrast between total white and total black). In order for a large logomark to be clearly recognisable, and large heading text to be legible, there must be a contrast ratio of at least 4.5. For normal body text and smaller logomarks, a contrast ratio of at least 7 is required.
Full Logo (flat)
Our logo should always be displayed in colours that are highly contrasting with its background. This means that if the background uses one of our light colours, then the logo should use our dark colours, and vice-versa. For maximum impact, make sure that the logomark and the logotype always use different colours from each other.
This logo has been specifically designed and optimized for use as a watermark. Its balanced transparency and subtle yet distinct lines ensure it can be overlaid on photographs, documents, and digital assets without overpowering the primary content.
