Our Imagery
As Photography professionals, our images play a key role in expressing our brand. Focus on creating work that feels consistent with our brand’s creative style and high-end, artistic personality. Remember that above all our images should always evoke the feeling of being exclusive, artistic and visionary.
Use our brand colours wherever you can—through lighting, clothing, backgrounds, or editing—to help our images feel visually connected to us. Aim for clean, well-composed shots that feel thoughtfully crafted and polished, rather than overly casual or messy. Stick to simple formats like square, rectangular, or circular crops, and avoid overly complex frame shapes that might detract from the photographic subject and will feel off-brand.
Whenever possible, capture naturally positive moments — gently smiling faces, genuine expressions, and relaxed, confident poses all help convey the right mood and unassuming level of sophistication. Black and white or duotone styles can work well too, as long as they use our brand colours, and use compositions that are artistic and and in line with our overall brand look and feel.
Use our brand colours wherever you can—through lighting, clothing, backgrounds, or editing—to help our images feel visually connected to us. Aim for clean, well-composed shots that feel thoughtfully crafted and polished, rather than overly casual or messy. Stick to simple formats like square, rectangular, or circular crops, and avoid overly complex frame shapes that might detract from the photographic subject and will feel off-brand.
Whenever possible, capture naturally positive moments — gently smiling faces, genuine expressions, and relaxed, confident poses all help convey the right mood and unassuming level of sophistication. Black and white or duotone styles can work well too, as long as they use our brand colours, and use compositions that are artistic and and in line with our overall brand look and feel.
additional resources
There are a large number os inexpensive and free online image banks, where you can source wonderful images and videos to use in artistic collages and compositions — such as Unsplash and Pexels. Always make sure that work by external artists is used only in a minor way in the composition, with our own work in the foreground.
There are also various AI tools for image and video generation, such as MidJourney and Sogni, which can help us generate image items that are on-brand that can be added to visual compositions, or help with minor edits such as extending backgrounds, while remaining true to our artistic intent.
There are also various AI tools for image and video generation, such as MidJourney and Sogni, which can help us generate image items that are on-brand that can be added to visual compositions, or help with minor edits such as extending backgrounds, while remaining true to our artistic intent.